By Kyle Caldwell

The giving season in the last months of the year is a time when nonprofits can increase transactional gifts that may lead to relational opportunities throughout the next year. As a sector, it is important to understand how and why people give.

We value individual and collective action in the United States. Giving feeds the immediate response to a call to action. As highlighted in the 2017 Giving USA Annual Report on Philanthropy, faith based giving is the largest form of giving — people want to be a part of something large.

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